Rules & Procedures

If the Covid-19 stay-at-home order remains in place during the auction, we request that item winners call our offices to make payment over the phone or verify you are mailing in your payment. 

After your payment is received, the certificate will be mailed to you.


Auction bidding begins through the Shoreline Media auction web site. Starting at 2 a.m. Monday, May 18 and continuing through 12:20pm Saturday, May 23, live bids will be taken by calling 231-845-518.

Items will be featured in twenty minute segments throughout both days. See Listing of Items and Closing Times in the special Auction insert distributed with the Ludington Daily News, Oceana's Herald-Journal and White Lake Beacon.

At the end of the twenty minute segment, bidding will be closed on those items. Because a limited number of phone lines are available, phone bids will only be accepted on items featured in that twenty-minute segement.

All items may be bid online at anytime up to the closing time listed. Auction closings online will be determined by the time shown in the Auction program. Proxy bids will be processed at the closing time.

Bidders on the phone and actively bidding at the time of the closing will be allowed to continue bidding. No new phone calls on that item will be accepted after the closing times listed. If there are no bidders on the phone at auction item closing, the auction is considered closed. Proxy bids will be included in any "after closing" phone bidding.

Winning bidders will be contacted by phone and will have one week to pick up their merchandise certificates to redeem at the participating merchant.

All payments can be made at the Ludington Daily News offices located at 202 N. Rath Ave., in Ludingtonor at Oceana's Herald-Journal, 123 State Street, Hart. Cash, check, Discover, Visa or Mastercard may be used for any purchase, excluding the vehicles offered. Vehicles must be paid for by cash or check. Sales tax and any other fees involved with obtaining any of the items purchased must be paid to the company providing the item for bid and are not included in the bid price. All sales are final. No exchanges or returns are allowed.